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Digital Marketing

Course Details

Course Content

A Digital Marketing course is a specialized program designed to teach individuals how to promote products, services, or brands using digital channels. These channels include search engines, social media, email, websites, and other online platforms.

Course Fees

₹ 2000/- (600 + 350 x 4)

Course Duration

6 Months (2 days in a Week class duration 2hrs.)

Eligibility

Madhyamik or Equivalent Passed / Appeared or higher

Features of the Course

Get the Excellence in Education at Bengal IT

Grab the opportunity to get the best lectures in the subjects from the team of the best tutors at Bengal IT.

Our Students Says

Frequently Asked Questions

A Digital Marketing course is a specialized program designed to teach individuals how to promote products, services, or brands using digital channels. These channels include search engines, social media, email, websites, and other online platforms.
This course is ideal for:
  • Marketing Professionals: Individuals looking to enhance their digital marketing skills.
  • Business Owners and Entrepreneurs: Those who want to effectively market their products or services online.
  • Career Changers: Individuals looking to enter the digital marketing field.
  • Students and Graduates: Those interested in pursuing a career in marketing or advertising.
  • Freelancers: Professionals offering marketing services who want to expand their expertise in digital marketing.
Entry requirements can vary:
  • Beginner Courses: Often have no prerequisites and are open to anyone interested in digital marketing.
  • Advanced Courses: May require some prior knowledge of marketing, a degree in a related field, or professional experience.
  • Certification Courses: Some may require passing an entrance exam or having completed foundational courses in digital marketing.
  • Short Courses and Workshops: Typically range from a few days to a few weeks.
  • Certificate Programs: Generally 3 to 6 months.
  • Diploma Programs: Usually 6 months to 1 year.
  • Degree Programs: Bachelor’s programs typically take 3 to 4 years, while Master’s programs take 1 to 2 years.
The course generally covers:
  • Search Engine Optimization (SEO): Techniques to improve website visibility on search engines.
  • Content Marketing: Strategies for creating and distributing valuable content to attract and engage an audience.
  • Social Media Marketing: Using platforms like Facebook, Instagram, LinkedIn, and Twitter for marketing.
  • Email Marketing: Crafting and managing email campaigns to build relationships with customers.
  • Pay-Per-Click (PPC) Advertising: Managing paid advertising campaigns on platforms like Google Ads and social media.
  • Analytics and Data Analysis: Using tools like Google Analytics to measure and optimize marketing efforts.
Students will develop skills in:
  • SEO and SEM: Optimizing websites and managing search engine marketing campaigns.
  • Social Media Management: Creating and executing social media strategies across multiple platforms.
  • Content Creation: Developing engaging and relevant content for blogs, videos, and social media.
  • Email Campaigns: Designing and executing effective email marketing campaigns.
  • PPC Advertising: Setting up and optimizing paid ads on platforms like Google and Facebook.
Graduates can pursue roles such as:
  • Digital Marketing Specialist
  • SEO Specialist
  • Social Media Manager
  • Content Marketer
  • Email Marketing Manager
  • PPC Specialist
  • Digital Marketing Manager
  • Analytics Specialist
Yes, many institutions and online platforms offer Digital Marketing courses. These online courses provide flexibility and are often designed for working professionals. They include video lectures, assignments, and access to industry-standard tools.
Students may engage in:
  • SEO Projects: Conducting keyword research and optimizing websites for search engines.
  • Social Media Campaigns: Creating and managing campaigns on platforms like Facebook, Instagram, and LinkedIn.
  • Content Creation: Developing blog posts, videos, and social media content.
  • PPC Advertising Campaigns: Setting up and optimizing Google Ads and Facebook Ads.
Certifications that complement this course include:
  • Google Ads Certification
  • Google Analytics Certification
  • HubSpot Content Marketing Certification
  • Facebook Blueprint Certification
  • Hootsuite Social Media Marketing Certification
  • SEMrush SEO Toolkit Certification
  • Digital Marketing Institute (DMI) Certification

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